ROLE
Art DirectorDURATION
3 Weeks
YEAR
2025The campaign, “Add to Cart, Kill a Creature,” was designed to create awareness among Gen Zs surrounding climate change to inspire change and action at the individual level. The campaign’s main message targets the increased popularity and appeal of fast fashion among Gen Zs whose manufacturing practices lead to large volumes of plastics being dumped into nearby ecosystems. It showcases the immediate effects of buying into fast fashion, forcing people to pause and reflect on their shopping habits.