ROLE
Art DirectorDURATION
5 Weeks
YEAR
2026
In 2026, AI artwork is set to dominate our visual landscape. While anyone with an internet connection can generate AI images, drawing, on the other hand, is an expression of artistry and individuality. Staedtler wanted to take advantage of the opportunity to reintroduce the world to their drawing tools, as an antidote to imminent perfection fatigue caused by the highly polished gen AI imagery.
This campaign solves the problem by showcasing that the most effective remedy for perfection fatigue is as simple as picking up a pencil and putting it to paper.