ROLE
Art DirectorDURATION
5 Weeks
YEAR
2026
Too many Canadian households lack basic first aid training, and with ER shortages and ambulance delays on the rise, bystanders are often the only line of response in an emergency. When every minute counts and help may not arrive in time, preparedness and first aid training makes the difference between life and death.
This campaign exists to close that gap. Because being prepared isn't just about saving a life in a critical moment, it's about protecting everything that comes after it.