Experiential — Rebecca Parvaneh

EXPERIENTIAL

The experiential element takes the campaign's central parody and makes it something you can hold in your hand. Staedtler pencil and sharpener sets will be packaged as serums: sleek, convincing, and deliberately indistinguishable from the real thing at first glance.

These "Staedtler Serums" will be distributed through pop-ups in malls, busy downtown squares, and corporate and financial districts, places where burnout isn't a concept, it's a daily reality. The idea is to meet the audience exactly where they are, and offer them something that actually helps.