The main selling point of the app is the novel ability to see your dreams exactly as they happened in your mind. The app is the focal point of this campaign with supporting elements such as a website to shop companion accessories for enhanced dream tracking, as well as a social media campaign, an OOH campaign and packaging for the companion accessories.
The campaign asks people the question of whether or not they truly understand themselves and invites them to not just wonder what goes on while they sleep, it is meant to inspire action, to want to know more about oneself.