MAILER
The mailer is targeted at donors and those who have already taken the course. The brochure style mailer is designed to feel like a gift being slowly revealed, as a thank you gift, using a visual metaphor for the future that donors and first aid course participants have made possible for those that have been involved in critical accidents.
The mailer serves as an acknowledgment that the donors’ and participants’ choice to act didn't just change a moment, it gave someone the rest of their story.