Package Designer
6 Weeks
2025
The task at hand involved redesigning packaging to stand out on retail shelves and to elevate the brand’s status to be affordable, desirable, and more premium.
The typography was strategically upgraded with a bold, condensed typeface positioned horizontally across the package, replacing the previous diagonal treatment to appeal to upper-middle-class consumers and convey premium positioning.
A bold, rich colour palette ensures clear flavor differentiation, addressing competitors' weakness of relying on white or single-colour designs with minimal colour variation. These distinctive colours enable quick flavor identification for hurried shoppers seeking convenient energy solutions.