Print — Rebecca Parvaneh

PRINT STRATEGY

The flyer tells showcases the story of a choking emergency using the same visual language as the OOH campaign. The strawberry element was embedded into each life stage, again, as a reminder that ordinary moments and objects can turn into crises without warning.

One side of the flyer has the campaign visual printed on it while the other showcases the tagline. The use of red on one side is ensures that attention is captured instantly, after doing a quick flip of the flyer, communicating a message that stays with the reader long after they have received the flyer.