The “Shop” page lacked clear stock indicators, leading users to select items and quantities only to discover that after clicking “Add to Cart”, the product was sold out

This frustrating experience erodes trust, and disrupts user shopping goals, and   for a non-profit reliant on sales, sponsors, and donors, such usability issues can result in lost revenue and hinder their ability to continue their impactful work

For each item being sold, a clear system status showing available inventory has been added to keep users informed and give them control over their experience, along with a size guide to help users understand the fit of each item before purchasing

Wording was also changed from “Buy Online” when giving an e-gift card to “Give Now” in order to align more with the organization’s values

After clicking the “Add to Cart” button the user is redirected to a page asking if they want to checkout or continue shopping to reduce memory burden and create a direct pathway to action (the page also provides further options to add to cart if desired, this pathway was added to aid in generating revenue to support the cause)